Mariana Florentino



Foto: Mariana Florentino

Mariana is a Brazilian event producer with more than 7 years experience in the music business, having worked mainly in artist & label relations roles at ONErpm and nationally recognised festivals like No Ar Coquetel Molotov and Porto Musical. Now based in Berlin, she is working as Speaker Relations Manager for Most Wanted: Music.


11:00 bis 12:00 Uhr

— EG Foyer

The Impact Generation: how to approach and win Gen Y&Z

A new generation has entered the music and media business and they seem to be very different from the generations before: conscious for cultural differences, driven by sustainability and perfectly aware of the need to balance work and life properly. We are going to discuss with the participants of this session, how they would describe this new generation in terms of goals, values and culture, and what support young professionals (can) expect from companies, institutions and universities to reach their goals. 

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